About DNX


Fitness & Wellness Journey

DNX Foods founder, John Rooney, made the conscious decision to change his unhealthy, sedentary lifestyle and embark on a fitness and wellness journey. While adopting a regular exercise and clean-eating routine, he noticed a lack of portable, nutritious food options; there seemed to be only an endless array of processed, artificial, low-quality snack bars with unpronounceable ingredients and misleading labels. Sadly, the few legitimately healthy bars that he found tasted like dirt. It was then that Rooney assembled a team of fitness and culinary experts and became laser focused on creating an honest snack that would never compromise taste or nutrition.

DNX is Born

Hence, the DNX Bar – standing for “Daily Nutrition, Excellent Taste” – was born. It’s a 100% clean, nutrient-rich bar made with wholesome and organic ingredients that doesn’t sacrifice taste.

Convenient Nutrition

The bar combines grass-fed beef and bison with organic fruits and vegetables, delivering a wholesome snack that’s both nutritious and intensely satisfying. Packed with real protein, the DNX bar offers a convenient way to fuel energy, satisfy hunger and deliver delicious, complete nutrition. It’s a natural snack developed for active people in support of their own wellness journey. Enjoy!


Nutrition without Compromises

DNX bars deliver complete nutrition without compromises. No more sacrificing taste, convenience, or clean ingredients to get the fuel your body needs. DNX bars are protein-rich meal replacements that combine grass-fed beef or bison meat with organic superfoods known for their significant health benefits.

Great taste

Best of all, DNX bars taste great. Our culinary artisans bring the best out of delicious and organic ingredients like almond butter, dried tart cherries, sweet potato and spices to make DNX bars a pleasure to eat.

Looking for the best?

Most bars make you choose. You can get quick energy and a candy bar flavor – if you give up total nutrition and don’t worry about whether your food is organic. Other bars achieve high protein content using highly processed whey and soy isolates, and they just don’t taste good. And beyond basic nutrients, what about ingredients with benefits like antioxidants, inflammation reduction, muscle recovery, and digestive health?

Complete & Fresh

DNX sources superfoods from around the world, uses only clean ingredients, and combines the skills of nutritionists, fitness experts, and culinary artisans to put everything you need into one convenient and delicious product. The bars are vacuum-packed, and stay fresh for a year without refrigeration.

Check out our list of ingredients for more information on their health benefits. Browse our list of bars to make a purchase. Or contact us if you’d like to resell DNX bars or join our affiliate program.


John Rooney

Founder / CEO

John has extensive executive experience in building start-up organizations specifically in capital formation, organizational development, marketing and sales, negotiating strategic business partnerships, turnarounds, M&A, and managing fast growing companies. He has raised over $60M in equity capital and successfully guided several companies from startup to exit.

Anthony (Tony) Grega


Tony originates from Canada where he became a Certified Professional Accountant (CPA) through the Society of Management Accountants of Canada. His skills include finance and operations for startup companies, problem solving, negotiations and acquisitions. He has held executive finance and accounting positions at small and large companies with both private and public companies.

Bill Pardee

Senior VP Sales

Bill has over 30 years of experience in the CPG and Natural Food Industry, including time working with a food broker, manufacturer, and consultancy to natural food companies. He has joined DNX from Ignite Sales Management where he was a key contributor to building the industry’s leading Sales and Management company. Bill is a father of three and grandfather of one and considers his family his greatest accomplishment.

Ali Shouman

VP Sales

Ali served as Vice President of Sales and Marketing for Cameron’s Coffee, taking that company from $7million in revenue to $45million and a private equity buyout. Ali also has experience with a fortune 15 company, in sales operations for General Mills working with some of the largest national accounts – Kroger and Target. Ali founded BUILD Sales Management 2012. At BUILD, Ali is responsible for the Natural Channel Leaders in Retail such as Whole Foods and Sprouts, as well as the biggest Conventional and Specialty retailers in the country such as Kroger, Target, and Heinen’s to name a few.

THE Advisors & Ambassadors

Melissa Hartwig

DNX Board Advisor

Melissa is a Certified Sports Nutritionist who specializes in helping people change their relationship with food and create life-long, healthy habits. She is the co-creator of the Whole30 program, the #1 New York Times bestselling co-author of The Whole30 and It Starts With Food, and the author of Food Freedom Forever and The Whole30 Cookbook. Melissa has been featured by Dr. Oz, The Today Show, the New York Times, the Wall Street Journal, Details, Shape, Outside, and SELF. She has presented more than 150 health and nutrition seminars worldwide and provides support to more than 2 million people a month through the Whole30 website.

Nomi Shannon

DNX Board Advisor

Nomi Shannon is an award winning author and world renowned coach. Her best- selling book, The Raw Gourmet, has sold over 250,000 copies, making it one of the best-selling raw food books of all time. Nomi received numerous Best of Raw Awards for: Best Raw Educator, Favorite Raw Chef and Favorite Raw Book (For The Raw Gourmet, Raw Food Celebrations, and best in Media for What Do Raw Fooders Eat) as well as best Blog, best Online Store and her personal favorite, Funniest Raw Woman. Ultimately Nomi became one of only two people named to the Best of Raw “Rawll of Fame”.

Mike LaCoss

DNX Board Advisor

Mike has excelled at sports and had a deep passion for training in the weight room and practicing a healthy diet since his early days in Grade School. Mike has trained world class athletes and celebrities including 4-time Olympian swimmer Amanda Beard and the very popular syndicated radio host Johnjay Van Es from KISS FM. His 15 years of experience in fitness and nutrition keeps him in high demand with his fully booked client base. His certifications include: Strong First Level 1, RKC I, II, IKFF, CrossFit Level1, Concept 2 Rowing Instructor, CrossFit Olympic weightlifting.

Tommy Vinas

DNX Brand Ambassador

Tommy is a 19-year-old CrossFit Phenom who placed 9th in the South Regionals (Dallas, TX – May 13-15, 2016) rising six places from his 15th place finish last year! Tommy is a native Arizonan and began his athletic career at age 6 as a competitive swimmer. He was a top performer in High School and had scholarship offers to attend several D1 Colleges. Having been introduced to CrossFit at age 16, he opted to pursue the sport full-time. His early success as a CrossFit athlete is unprecedented in the history of the games. Tommy is a level 1 CrossFit trainer.

Meet Tommy »

About DNX