A Declaration of Transparency
The Future of Real Food and the Mythology of Misinformation
The federal government has many responsibilities when it comes to promoting the general welfare of the United States. From its work of protecting our homeland to ensuring that the air we breathe and the food we eat is safe, we should rest in the confidence that we are all in good hands.
But are we?
While government standards, guidelines, and regulations are in place to maintain a minimum level of reliability, the private sector has an equally significant role in contributing to the greater good, and that function is critical when applied to the information on which consumers rely to make informed decisions about the foods they eat.
It’s time – time to marry principle with profit, and DNX Foods is calling on the spectrum of stakeholders in the food industry to join us in this effort to embrace transparency and accountability in our manufacturing, marketing, and messaging. Our collective consumers depend on us.
The New Rules
The Truth Will Win
Consumers will no longer accept misleading, false, and deceptive ingredient and nutrient information on the foods they eat. Factual information today is ubiquitous and demanded from consumers. Those providers that choose to deceive through clever marketing may succeed for a short time, but their pernicious practices will be exposed. The truth will win.
It’s Time to Cut the Crap on Calories
Restrictive diets don’t solve obesity. Period. Calorie deprivation, and replacing real food with processed meals, pills, or shakes, won’t make you healthy. Low-calorie, fat-free, artificial sweeteners – it’s all a short-term manipulation. These restrictive techniques create anxiety, cravings, overconsumption and, ultimately, failure.
DNX Foods honors the wisdom of nature and the power of knowledge. Consuming balanced, nutrient-dense foods with clean ingredients from whole foods, preferably organic, allows the body to function as nature intended. Real, minimally-processed foods allow individuals to eat freely without counting calories, starving or restricting, and make healthy eating a sustainable lifestyle as opposed to a short-term quick-fix diet.
It’s Time to Reveal the Fiction about Fat
Fat is not the enemy. Many studies that the big food companies don’t want us to see demonstrate that fat, including saturated fat from natural sources, provide the essential building blocks to burn stored fat, produce hormones, absorb micronutrients, and provide energy and structure for our cells.
DNX Foods honors the wisdom of nature and the power of knowledge. Nature gives us real food and healthy fats that our bodies need. We don’t subscribe to the diet-heart hypothesis on which old fad diets are based. We urge consumers to look for unadulterated fats from nature: organic coconut oil, ghee, grass-fed beef and bison, free-range chicken, nuts, and seeds. They belong in your daily diet.
It’s Time to Resolve the Carbohydrate Crisis
Low carb. No carb. Enough already. There is but one truth in the science of carbohydrates that can cut through the clutter of misinformation: carbohydrates should be eaten in the form of whole food sources from nature, and not in the form of white or brown sugar, concentrated fruit juice, cane juice, or corn syrup.
DNX Foods honors the wisdom of nature and the power of knowledge. Carbohydrates suspended in a whole food matrix of fiber, phytonutrients, vitamins, and minerals are the optimal source. We urge consumers to look for them in foods like dates, goji berries, cherries, sweet potatoes, and other whole fruits and vegetables.
It’s Time to Stop the Sweetener Spin
Don’t be drawn into the debate on sugar. Dressing it up with misleading words, a practice widely adopted by big food companies, doesn’t make it any better for you. Whether it’s corn syrup, organic evaporated cane juice, or any other confusing or natural-sounding term, it’s all just sugar, plain and simple, and it can be addictive.
DNX Foods honors the wisdom of nature and the power of knowledge. We urge consumers to look for whole-food sources of sugar, like fruits and root vegetables, and eat them in moderation.
It’s time to Drive a new Dialogue on Taste
We’ve heard it for many years: unhealthy foods taste great and healthy foods are boring. The reality is that taste tends to trump the truth – “I know it’s bad for me but it tastes so good!”
DNX Foods honors the wisdom of nature and the power of knowledge. We’ll prove to you that exceptionally healthy foods can taste great! It’s important to preserve the natural integrity of food and deliver it to meet people’s busy lifestyles in a convenient and delicious way.
So Now What?
Look for Original Sources
The wisdom of nature is inherent in many foods. Learn more about these organic and unadulterated foods, and the role that each plays in maximizing health.
There are many trusted non-profit organizations that we believe separate fact from fiction when it comes to honesty in food. See what they have to say.
« NutritionFacts.org »
⤷ A consumers guide to nutritional facts
« Organic.org »
⤷ Orgaic made easy and life made better
« ResponsibleTechnology.org »
⤷ The most comprehensive source of GMO health information on the web
« CenterForFoodSafety.org »
⤷ Protecting human health and the environment by curbing the use of harmful food production technologies and promoting organic agriculture
« TheOrganicPages.org »
⤷ A consumers guide to buying organic
« EWG.org »
⤷ Know the environment – Protect your health
We plan to publish a free newsletter that will move forward our mission to equip you with honest information about nutritional influences on health.
Tune In & Get Started
A commitment to health and wellness should always include some form of exercise and a healthy diet.
« Browse the DNX Video Library»
⤷ Check out the fitness tips and techniques in our video library, featuring respected CrossFit trainer Mike LaCoss. Please check with your doctor before starting any new exercise program.
« Check out Whole30.com»
⤷ Push the reset button on your health and change your relationship with food. This is the concept behind Melissa and Dallas Hartwig’s Whole30® Program. Please check with your doctor before starting a new nutritional program.
We want to hear from you!
A commitment to truth and transparency is a team effort, and we’re grateful that you’ve taken a step with us to learn more about the foods you eat. We’d love to hear from you about your experiences, your challenges, and your celebrations along this journey.
Have you run across a deceptive claim on a food label or package? Tell us about it!
Do you feel bombarded by promotional messages from manufacturers that seem too good to be true? Let us know!
Do you have some words of encouragement for others who may feel overwhelmed by conflicting reports in food news today? Share them with us!
« firstname.lastname@example.org »